Several years ago, social media sites were widely viewed with skepticism; most people didn’t think they were safe. Plenty of parents were advising their children to stay off sites like Facebook and Twitter: “You never know who can see what you’re posting on there,” so many would say, often on deaf ears. Today, however, social media platforms are used around the world, and no longer just for personal reasons like connecting with people.

In fact, many businesses use social media to market their products and services, but only the most forward-thinking businesses enlist the services of an SEO agency. These agencies specialize in a variety of important services, including increasing traffic, improving rankings, and boosting leads/sales volume. An SEO company can as well assist with establishing brand credibility online, and they’re experts at gaining exposure, i.e. they’ll put your products and services in front of those who are likely to give you their business without a second thought.

And on social media specifically, SEO agencies really shine. They use their experience in web design to create detailed, informative, customer-oriented Facebook pages, and on Instagram they can propel brands to new heights with engaging digital content. On review sites like Yelp, they can again use website design strategies to ensure your business is portrayed in the best possible light. Want to know more concretely what the best SEO agencies have to offer and on what platforms they’re offering it? Read on!

1. Facebook

Without a doubt, Facebook is the largest social media platform in operation today. With over 2 billion people using Facebook routinely each month and more than 1 billion using it each day, the social media giant which started only 13 years ago has significantly changed how interactions are done over the internet. People all around the world use Facebook for personal purposes—connecting with friends and loved ones, sharing pictures, etc.—and Facebook is as well used by businesses around the world, for marketing especially. And according to data published by TechCrunch, the other popular social media platforms can’t even compare:

• Youtube, which is older than Facebook by a year, has a monthly active user base of 1.5 billion.
• WeChat, one of the most popular social media platforms abroad, has less than half of Facebook’s monthly active user base at 889 million.
• Twitter, which for a long time rivaled Facebook, today only has a monthly active user base of 328 million.
• The popular picture-taking app Snapchat only has 255 million monthly active users.
• Instagram, which was purchased by Facebook in 2012 for $1 billion, has a monthly active user base of 700 million, though it’s likely many of these users as well have Facebook accounts.

Analytics show that the user gap is only going to continue to widen as time goes on, and marketers in particular are banking a lot on this prediction. At present, 93% of marketers are on Facebook actively, and at last count approximately 2 million businesses have made Facebook marketing their sole marketing strategy.

How to Get the Most out of Facebook Marketing:

The first thing you’ll want to do is hire a reputable SEO agency. An agency that’s been navigating the social media marketing landscape for several years will be able to provide you with an expert, analytics-driven social media marketing campaign, and more times than not these campaigns are incredibly successful on the first try! More and more people are relying on social media platforms for their shopping, and a qualified SEO company, one that’s well aware of this trend, will be able to put your products and services in front of users who are likeliest to purchase what you’re offering.

2. Instagram

Instagram launched in 2010, and today the Facebook-owned platform is one of the most popular. Celebrities, political leaders, professional athletes, and other persons of prominence are on Instagram actively, and one might speculate that this is because, as the old adage goes, “A picture says a thousand words.” And on Instagram, a picture may do much more than just say a thousand words; it may generate a thousand dollars as well.

The most recent estimates suggest that 60 million pictures are posted to Instagram each day, with close to 1.6 billion “likes” being given on a daily basis as well. (The “like” figure has probably fluctuated as Instagram recently reconstructed their liking system.) And while many of Instagram’s most loyal users strictly use the platform for forming and maintaining personal connections with other users, there are just as many “influencers” and brands using Instagram to generate buzz, hype, and sales.

How Can You Make the Most of Instagram Marketing:

On Instagram, the key is staying relevant. For businesses looking to be successful on Instagram, a continuous stream of new, engaging content is all but required on the platform. But tailoring content so it resonates with a plurality of audiences can often be difficult, and such is why many businesses engaged in Instagram marketing enlist the services of SEO agencies to assist them with their Instagram endeavors. An SEO agency—one that’s experienced in critical aspects such as customer outreach, conversions, and website design—can generate and manage the consistent stream of content you’re business will need to flourish on the platform. Furthermore, the agency will be able to provide actionable data, and these valuable insights can be used to improve overall user experiences on Instagram.

3. Yelp

Businesses have a love-hate relationship with Yelp: they love it when it’s making them look favorable and they hate it when poor reviews seem to be dominating the business’s profile. But achieving positive results from Yelp is not all that difficult, especially if you know your way around the platform. It all begins with your profile: your profile must look credible, appealing, customer-friendly, and honest. Yelp is not the place on which you assert bold, unmeetable guarantees—you’ll be doomed to fail. Operate honestly and take criticism as it comes; these are two keys to success on Yelp.

How to Use Yelp to Your Advantage:

Yelp is a lot like Facebook in that exceptional organization of your company profile is required if you’re looking to be successful on the platform. Therefore, hiring an SEO team that’s experienced in web design is a great idea, for they can help you put your best foot forward on Yelp and ensure that poor reviews never dampen your business’s inherent value. Operating today’s review platforms requires experience and knowledge that many take years to collect, so learning from square one is only recommended if you can commit both the time and energy necessary. Instead, hire an SEO agency and get first-rate results.

Looking for Premium SEO Services at an Affordable Price?

There are plenty of SEO agencies offering top-notch services, but many of these agencies don’t take the time to adequately explain how they work, what they do, and, most importantly, how they can significantly improve a business’s online presence.

At Bluesoft Design, we do things differently. Our social media services can be customized according to your preferences, and we’ll make sure at every step of the way that you’re satisfied with what you’re receiving. Contact us now and learn how we can help you transform the way you conduct business online.