This client is a New York-based tarp company.

Bluesoft Design grew store revenue year-over-year by over 2.6k%.

Platform

  • Shopify

Industry

  • Hardware

Project Length

  • Ongoing

Campaign Type

  • SEO & PPC

OVERVIEW

This client is an online tarp company based out of New York. They primarily target construction and commercial specialists as well as individual consumers. This client has built a name for their brand selling in other marketplaces like Home Depot, Walmart & Amazon.

Challenges

This client had been successful in scaling up their other sales channels and were ready to begin building their own. The store owners recognized the value in having a sales channel entirely within their control and were prepared to dedicate the time needed to really scale and grow a sustainable sales channel all their own.

This client needed to partner with an agency that knew how to capitalize on the popularity of a brand their built and utilize that to drive their already engaged customers to their new storefront.

Solutions

We approached this client with our proven dual market approach. With both SEO & PPC, our client was able to work on both short term & long term goals. This approach helps generate immediate sales as well as built a long-lasting Google reputation that will generate scalable & sustainable repeat sales from new customers. With this new setup, we:

  • Optimized the store for conversion to boost conversion rates for existing visitors
  • Improved the page speed, mobile optimization & user experience
  • Fixed onsite technical SEO issues (404 pages, missing metas, page schema)
  • Optimized the product feed so that products would be more easily discoverable
  • Setup diversified and highly targeted ad campaigns to serve different audiences

scoreboard

  • +21%
    conversion rate
  • +2.6k% 
    annual revenue
  • +1.3k%
    total orders
  • +1.1k%
    store sessions

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